Coca-Cola: Tap Happy
As a loyalty program, My Coke Rewards could be more rewarding. So we worked with Coca-Cola's brands and partners and created a way to serve up the right rewards at the right time and place. Tap Happy turns My Coke Rewards into happiness-on-tap: it's intuitive, real-time, geo-sensitive, and time-conscious. Whether it's redeeming a free Coke at the movies, a meal deal at lunch time, a flash sale at the Nike store up the street, or a free Spotify playlist during your commute, Tap Happy gives you the rewards you want, when you want them.
This prototype was created to sell the idea in to the My Coke Rewards brand stakeholders at Coca-Cola.